About the project
CONCEPT X was custom-built to complement the client’s interior. The case is finished in a light blue-grey, with an ivory interior and natural wood veneer accents. This blend of warm wood, muted grey-blue, and soft ivory turns a high-performance PC into a statement piece — not just another box under the desk.
To suit the position of the desk, the system uses an inverted layout, placing the panoramic glass side directly in the user’s line of sight. This configuration delivers uncompromised performance — the flagship components and custom liquid-cooling system operate exactly as intended — while allowing Concept X to blend naturally into the space.
Cost: AED 140,726.
Case customization
The defining feature of this project is its hand-customized case:
- Custom-made wooden panels. The front and side panels feature natural veneer with a distinctive walnut grain. Exposed fasteners and a diamond-patterned brass mesh add character, while the mesh also serves as a functional air vent.
- Primary case color — blue-grey. The frame and outer trim are painted in a light muted grey-blue that contrasts with the warm wood.
- Ivory interior. The motherboard tray, rear panel, and window frame are all finished in warm ivory. Behind the tempered glass, this creates a bright, studio-like backdrop that makes the blue cooling loop and lighting stand out.
- Inverted layout tailored to the position of the desk, ensuring the panoramic glass side faces the user.
Cooling system
A full custom liquid cooling setup with two independent loops:
- Water blocks for the CPU and GPU
- Pump + reservoir, 480 mm radiator
- Acrylic (hard) tubing, two loops
- EK-CryoFuel Blue coolant and black fittings
- Alphacool Apex Stealth Black fans
- Blue lighting and custom cable management coordinated with the cooling-loop design
What else is included
- Exclusive warranty package: a 3-year warranty, 12-hour stress test, unlimited remote expert support, two scheduled maintenance services, and priority upgrade service.
- HYPERPC Key Core and the original packaging for all components.
- Exclusive metal travel case HYPERPC TITAN for transport and storage.
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